With over 270 years’ experience of developing and refining products, Hamilton has created a portfolio of some of the finest brushes, rollers, tools and accessories in the market.
Our well-loved Perfection and Prestige ranges offer superb pick-up, coverage and spreading rates from brushes; minimal spatter and even coverage from rollers; and durability from tools and accessories of the highest quality.
Now, following extensive research, Hamilton found that 90% of multi-skilled trades named Hamilton as an aspirational, trusted brand – the market-leading name in decorating tools decided to make their dreams a reality & Hamilton For the Trade is born.
At Hamilton we have been continuously taking giant steps in the development of painting tools:
- In 1856 we established the patents for improving ferrules and fixings that steered towards the brushes we all use today.
- During the 1890’s the materials and technology we used to produce brushes surpassed what was available in the market and revolutionised the painting brush trade.
- In 1900 we brought the vulcanised rubber process to the UK – now considered “the most important breakthrough” in the manufacture of paint brushes.
- In 1955 we merged with Star Brush Company to launch the first DIY brush range.
- The 1960’s saw us lead the development of specialist epoxy resins – resistant to chemicals and thus perfect for brushes.
- In the 1980’s we then pioneered the introduction of stainless-steel ferrules – this transformed ‘the paint brush’ into the product we know and use today.
- With all this history of innovation and leadership, we know that we are the brand that painters and decorators look to for quality, durability and, most importantly, suitability for the job at hand.
Why a new range?
Hamilton will always be dedicated to the professional painter and decorator – a heartland for their product development and innovation. With many more professional users now offering skilled decorating services it is right that our well-known brand offers a simple, comprehensive and quality range of products tailored to these needs.
“We’re certainly not stepping outside of our heartland of professional decorators”, says Brand Manager Sarah Coussens, “we are instead embracing those multi-skilled trades and welcoming them into the fold”.
“They also need access to products that offer innovation, quality and confidence – we’re generating even more decorating champions”, Sarah continues.
A range to meet specific needs
With the majority of such trade users purchasing from their local builder’s merchant or trade counter, the development of the Hamilton For the Trade range fulfils this need for increased availability perfectly.
“Speed and efficiency are proving to be key drivers for trade users, where a smaller selection of tools to cover a wider variety of applications and paint types is vital”, says Sarah. Hamilton knows that a more specialist selection of tools for specific applications is certainly more in-line with the needs of the professional painter and decorator. Whereas ease of selection and keeping a handy set of multi-purpose tools is essential for a tradesperson who is multi-skilled, and not just decorating 100% of their time. This led to the development of Hamilton’s ‘For the Trade’ range.
Tried and tested
The new range has already been tried and tested by real users, following a trade magazine recruitment drive. Using the products for over 2 weeks, each trade team gave valuable, positive feedback on the range that gives assured confidence for other users.
“These brushes are fantastic. Never shed a single hair. The brush(es) absorbed the paint really well and stored it within the stock reducing the need to revisit the kettle. They really are great brushes. Are these premium or contact?”
B J Tiller & Son Ltd, Spalding
Products were also put through laboratory trials that tested for filament loss, coverage, pick-up and release, speed and control, as well as lint loss and spatter.
Brushes were compared to over 30 others in the market and scored higher than some alternative, more premium products. The new range of brushes picked up more paint than key competitor brushes, covered a larger area with less paint and had the best results in an automated ‘pull test’ – meaning no filament loss.
Roller sleeves were also tested against similar products available in the market, and the results were certainly not disappointing! Everything you would expect from a Hamilton sleeve and more: no lint loss, minimal spatter, great finish, and so importantly … brilliant coverage – better than some more premium products available. All these benefits make for a good job, completed with ease.
For further information please visit the Hamilton Decorating website, or check out social media channels. Please also visit toolstation.com.
