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Home Tradesman Insights MumsTrusted Traders: Making waves in the trade world

MumsTrusted Traders: Making waves in the trade world

Who are MumsTrusted Traders?

MumsTrusted Traders is an online trade directory where Mums can browse local recommendations for tradespeople for their home improvements. These tradespeople are approved by other Mums, giving confidence to Mums everywhere!

MumsTrusted Traders was established as a direct result of giving Mums what they want. Our research found that Mums find it hard to search for reputable tradespeople amongst the local masses and prefer to have recommendations. Word of mouth marketing is extremely powerful, especially with Mums.

There are more Mums at home during the day than there are Dads (not withstanding stay at home Dads!), so Mums are powerful decision makers when it comes to their family home renovations. They will be letting these tradespeople into their homes, and so they want to feel safe. There are lots of single Mums that feel wary of having trades working around their home and rely on using the MumsTrusted Traders directory.

For tradespeople, Mums are their core customers and they want them to feel comfortable when using their businesses. Being an approved MumsTrusted Trader can widen your client base even further. So, it is a great time to join MumsTrusted Traders as we grow nationally! Get listed on MumsTrusted Traders today!

Benefits of being a MumsTrusted Trader

Niche Marketing

There are numerous large online trade directories, however none are specifically for Mums who find it hard to find trades in their local area.

Exclusive membership

Our affordable fixed annual Memberships are limited per area. So, you are not listed on a large selection of search results, and so there is more opportunity for Mums to find your business.


You have the ability to showcase your 5-star reviews from previous customers. This might be particularly useful for Mums who have moved into an area, offering them a ‘GoTo’ list of reputable trades with proven customer feedback.

£0 Fee

There is no charge for leads, unlike some popular online directories.

Company profile

We host your company on it’s very own micro webpage, detailing a description of your business. This will include pictures of your work and contact details.


We give you access to use our endorsement badge offering a powerful marketing tool. Trades have our endorsement displayed on their commercial vehicles and display boards outside their projects which attract Mums locally.

Quality Leads 

Mums are only on our website for one reason, they’re actively planning home improvements and renovations.

Social Media 

We have a large presence on social media, and are able to target your location on Instagram and Facebook to thousands of potential customers and utilise word or mouth marketing.


Online Reputation, SEO and Optimisation building as google indexes your businesses higher on search results when your listed under high-ranking MumsTrusted Traders directory.

Margo Welch

Margo is the Director of MumsTrusted Traders, and has an extensive Marketing background. MumsTrusted Traders was set up in 2022, in order to offer a platform to Mums searching for recommendations for tradespeople with the best stellar reputations.

All articles by Margo Welch

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