Wickes Wants You To Know The Importance Of Sunscreen

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Listen up!

It was revealed that one in ten tradesmen (for whatever reason) doesn’t wear sunscreen putting them at the highest risk of skin cancer in UK

“We’re using the powerful tool of humour to resonate with tradesmen to help overcome the barriers regarding wearing suncream and help make it as normal as a hard hat and steel-toe caps for the building site,” says Simon Mannion, Creative Director at Iris.

Wickes has teamed up with skin cancer charity Skcin to launch a range of sun creams especially for construction workers! Selected stores will also be holding UV skin checks and with an educational video running on Wickes YouTube channel, you have no excuse to ignore the dangers of sun damage!

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on Feb 20th
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