To the untrained eye, Pinterest is little more than a niche social media platform people use to find new craft projects or pick out which wallpaper they want to decorate the living room in.
Look a little closer, however, and you’re likely to find that the site can be an incredibly useful tool to help you showcase your work and attract new customers.
What exactly is Pinterest?
Beloved by interior designers the world over, Pinterest is a veritable treasure trove of inspiring ideas and creativity, with over 200 million members collecting and curating images (known as ‘Pins’) from across the web and from their own devices.
Social media experts Hootsuite call it “one of the Internet’s most important shopping platforms,” noting that, behind Facebook and Twitter, Pinterest is the third most widely used platform among adults.
Influencing purchasing decisions one pin at a time
But why does any of this matter to you as a tradesman?
The answer is simple: according to research, as many as 93% of Pinners use the platform to research and plan for purchases. That includes purchases of things like a new kitchen, bathroom, or a complete home revamp.
Along with scores of additional reports which suggest people are far more likely to hire a tradesman if they can actually see visual examples of their work, this makes Pinterest the ideal platform for you to market yourself to potential new customers.
So far, so good, but that just leaves one very important question…
How do you use Pinterest to market your trade business?
Again, we’re talking simple answers here: create an account, upload some stunning pictures of your best work, and let Pinterest work its magic.
What? You need a little more than that?
Okay, here goes – first things first, head to Pinterest and create an account. It takes about 30 seconds, and if you already have a Facebook or Google account, you can use that to quickly log in and get cracking.
Creating a visual portfolio
Next up, it’s time to gather some images.
Whilst snapping some quick shots with your smartphone might suffice, you’ll naturally produce better images if you have a high-quality DSLR camera, or if you can borrow one from a mate for an hour or two. Being sure to get the homeowner’s permission first and taking before and after pictures can prove to be an effective way of showing exactly what you’re able to do.
As a handy guide, portrait pictures with an aspect ratio between 2:3 and 4:5 will look better on Pinterest.
You can even use services like Canva to tastefully add a logo or a website address to your images so that people know how to get hold of you when they’re so inspired by that magnificent new kitchen you fitted that they want to hire you.
Creating boards & pins
Now that you’ve got your images together, it’s time to turn them into Pins.
You can do this simply by logging into Pinterest and uploading them using the small ‘+’ icon in the bottom of the screen.
That said, if you have your own website, you might want to upload the images to a gallery on your website and then use Pinterest’s browser button to save them as pins to your profile.
Because this creates a link back to your website, helping potential customers find out more about your work and how to contact you.
Whichever approach you choose to create your pins, you’ll be asked to organise them into “Boards,” which are basically collections of pins that can be grouped together to help Pinners find them.
You might, for example, create a Board called ‘Kitchen Renovations’ and add a few lines of a description of the work you do in renovating kitchens. Or you might create a board called ‘Flooring’ or ‘Staircases’ or whatever it is you happen to do.
This means that when Pinners search for kitchens, flooring or staircases, you stand a better chance of being found in those search results, ultimately turning Pinterest into one of the most effective marketing tools you have at your disposal.
Have you found Pinterest helpful in marketing your trade business? What advice would you share with fellow tradesmen? Share your tips with us on Facebook or Twitter, or let us know in the comments below.